The Wellington Connection
- - The Wellington Connection -
- The Wellington Connection is a fictional re brand that I did for the Wellington city public transport system.
One of the problems to solve in this brief was to unite all elements of the cities public transport under one brand. Another was to encourage more people to get involved and use the system.
The Wellington Connection was the brand I developed to address these issues. The main ideas behind the brand is that it allows people to create a loyalty to their route. From speaking with locals at a few of the transports destinations I distilled out what makes each location unique. Using these findings I created an identity for each route that allows each destination to be different while still being able to be united under the single brand of The Wellington Connection. 
Description
The Wellington Connection is a fictional re brand for the Wellington public transport system. It has been created to allow people to create a loyalty to their route. Speaking with locals I distilled out what makes each location unique. I created an identity for each route that allows each destination to be different while still united under the single brand.
Fields
Branding, Graphic Design, Design
Date
2011
Other Projects
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Newtown Co-design
This project explores how co-design can aid the design process when visually representing place. Co-design workshops were run with Newtown residents informing key decisions, enabling multiple perspectives to be represented. The interactive wall portrays Newtown’s diversity, engaging residents with this diversity imbuing Newtown with character.
2012
Graphic Design, Interaction Design
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Fox Sports Australia – Rebrand
This project was a pitch for the rebrand of Fox Sports Australia. We developed these grid based concepts to enable the brand to be easily adapted across a diverse range of channels and content while remaining consistent.
Designed by Nick Kapica, Andy Suter, Fraser Callaway, Brian Li and Myself. 2013 Branding, Motion Graphics, Typography -
The High Line, ISTD
This a project I created and submitted for the 2011 ISTD brief 'Not Just Fleurons.' The project passed this assessment. The brief was to take the idea of a garden and create a typographic outcome that celebrates the garden and its role in our lives. The High Line in New York was chosen as a subject to study for this brief.
2011
Graphic Design, Print Design, Typography
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Wayfinding for Wellington High School
This was a project to design the wayfinding for Wellington High School. The high school is very diverse, with a unique character. The system needed to be able to work consistently well in this environment while reflecting the character. By Andy Suter, Fraser Callaway, Grayson Davis and myself.
2012
Graphic Design, Print Design, Typography
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21st Invitation
An invitation I created for my 21st.
2011
Typography, Print Design
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Logos
A collection of logos, marks and logotypes I have recently designed for various people and companies.
2013
Branding
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Exposure 2012 exhibition identity
This was a project to design the identity for Exposure 2012. An exhibition for graduate students from Massey University College of Creative Arts.
*I do not own the images used to represent students work. I have designed the identity and identity extensions only. 2012 Branding, Graphic Design, Typography -
Traces & Benches
These photos get the viewer to question what makes a trace; does it need to be visible? Can it simply be knowledge that someone was there? Or perhaps not even knowledge but a sense of presence?
Shot on 35mm film and developed manually by myself. 2012 Photography -
Cricket Wellington
This project was created by a team of five people (myself, Marcy Banbury, Stuart Sutherland, Anna van der Velden and Simone van Tiel). The brief was to reinvigorate Cricket Wellington as well as their subsidiary teams.
2011
Branding, Print Design, Video Arts